The
Networking, Brand awareness and the word of mouth are a lot of where
work comes in. Building up on reputation with in your industry where
clients are the coming to you will help a lot. Along with the
attending, talking and the exhibiting at various reverent
conferences will help get your brand awareness and get yourself in
front of new customers. Finally good SEO and a good website design
call to actions will be help a lot getting clients whoes are looking
for the developers. As a new consultant, our should be able to
generate a project maybe several
through
your networks of friends, past employers, and colleagues. After
the
all, research shows that clients use their networks to select
consultants more than any other method.
Prospective
clients the rarely look for consultants until they have a pressing
need. In other words, we just can’t do it ourselves, let’s get
outside help fast. One client admitted that his team had been
spinning its wheels trying to resolve a complex transportation
problem for three years of before they hired consultants and gave
them four weeks to come up with a solution.
Potential clients may see the need for your service but be a bit wary about
spending a substantial amount on spec. Overcome this objection by
offering a starter service. For example, I offer a one-hour Rent My
Brain
strategy session, which provides potential clients a way to
test-drive my services for a nominal fee -- while getting a great
deal of real value. Other starter services can include an intake, or
assessment or a first-time-only discount for one of your services.
The
point is that, when most clients are in the market for help, they
want it yesterday. And they want the best consultants they can find,
at an affordable price. So, take the time to define what makes you
the best consultant for the specific types of clients you want to
work with. For more
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